The ‘best immersive art experience' in the US is in Chicago, new survey says

Reprinted with permission

One of the most colorful museums in Chicago is now dubbed the ‘best’ immersive art experience in the country.

Color Factory Chicago, located inside the Willis Tower in downtown Chicago, was just voted the ‘Number One Best Immersive Art Experience’ by readers as part of USA Today’s Reader’s Choice “10 Best Awards,” according to a release. The museum also earned the honor in 2024, the release said.

The museum was nominated in the category of “most remarkable art experiences in the United States,” along with other art museums, sculpture parks, art districts, small-town art scenes, street art and more, the release said. According to organizers, nominees are submitted by USA Today’s panel of experts, selected by editors and then voted on by readers.

“Every day, we deliver truly memorable experiences--real bolts of joy and human connection-- through our extraordinary color art,” Interim Color Factory CEO said in the release. “Our second 10Best win shows we don’t rest on our laurels. We’re excited to welcome new guests as a result of this award. I recommend everyone make 2025 their year of color!”

The ‘best immersive art experience' in the US is in Chicago, new survey says